| I have just spent 4 years working as part of a large team on Unilever spreads at LFH, doing a mixture of photoshop redrawing and pack layout. Images come into the studio as CMYK but are often reduced to 2 colours for printing. Final print techniques have to be taken into account too – larger packs are often printed flexo where as smaller ones are usually gravure or litho. Also we created artwork that is used across Europe, but with only one or two plate changes per country. | | |
